Apple Inc. is set to report strong fiscal fourth-quarter results on Thursday, with analysts expecting revenue to rise 7.6% to $102.17 billion, driven by record iPhone sales.
The new iPhone 17 lineup, launched on September 19, has attracted strong demand in key markets like the U.S. and China, thanks to improved display, storage, and processing power. Research firm Counterpoint estimated sales were 14% higher in the first 10 days compared to the previous model, with most buyers favoring higher-margin Pro models.
Apple’s stock rose 24% during the July–September period, its best quarterly gain in over two years, helping it reach a $4 trillion market value. However, some investors remain cautious as the company trails rivals like Samsung in releasing AI-powered features.
Analysts expect iPhone sales to hit $50 billion, a record for the quarter, while profit per share is projected at $1.77. Despite delayed adoption of AI tools and a slow rollout of AI-powered Siri, strong hardware demand is keeping Apple’s growth on track.
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Apple continues to shift production to India to reduce tariff costs, which added about $1.1 billion in expenses this period. Industry watchers say the company’s focus on premium devices and loyal customer base will help sustain growth through the holiday season.
