X announced on Tuesday that its Verified Organizations program is getting a major update, splitting into two new paid tiers, Premium Business and Premium Organizations.
The Premium Organizations tier, marked with a grey checkmark, is designed for governments and multilateral organizations. Meanwhile, Premium Business subscribers will receive a gold checkmark, along with tools aimed at helping businesses drive visibility and credibility on the platform.
There are three levels under the Premium Business plan, Basic, Full Access, and Enterprise.
- Basic ($200/month): Includes essentials for business presence on X.
- Full Access ($1,000/month): Adds features like affiliate badges, impersonation defense, fast support, and access to priority handles.
- Enterprise (custom pricing): Offers advanced tools and personalized account management.
Subscribers will also gain access to SuperGrok, hiring tools, real-time industry monitoring, and an upcoming marketplace for “high-value handles.” Businesses can also claim inactive handles or buy premium ones.
X says that for a limited time, organizations can get back 100% of their subscription fees in ad credits.
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Seth Fuchs of X Engineering described the update as a move to help organizations “grow directly on the world’s town square.”
The changes come as X continues efforts to diversify revenue streams amid a challenging ads market.
