Asiacell, Iraq’s leading telecommunications provider, has entered a strategic partnership with global enterprise AI company Druid AI to accelerate its digital transformation and elevate customer and employee experiences across Iraq.
Through this collaboration, Asiacell is integrating Druid AI’s enterprise platform to deliver intelligent, human-like interactions in customer service, HR, and employee wellness. The solution blends conversational and generative AI with process automation, enabling faster, smarter, and more personalized engagement.
Druid AI’s Co-founder and COO, Andreea Plesea, emphasized the human-centric nature of the initiative.
“Agentic AI isn’t just a tech upgrade, but a transformation of the way we center technology around people,” she said. “Delivered through WhatsApp, Teams, and websites, and in Arabic, Kurdish, and English, these solutions raise the bar for telecom support and employee experience in Iraq.”
Asiacell’s CTIO, Hassan El Chami, highlighted the company’s vision.
“At Asiacell, we believe technology should bring people closer. Our work with Druid AI reflects that belief, using innovation not just to automate, but to create meaningful, human connections across our customer and employee communities.”
Related: Character.AI Blocks Teens From Chatbots And Launches New “Stories” Feature
The partnership introduces Iraq’s first intelligent AI agents capable of providing natural, empathetic conversations in multiple languages while supporting employees with instant access to company services, policies, and wellness tools. These advancements mark a major step forward for telecom innovation in the Middle East, a milestone recognized with a Stevie® Award for excellence.
With this initiative, Asiacell strengthens its readiness for 5G and reinforces its commitment to scalable, human-first automation that improves efficiency, reduces workloads, and enhances service quality across all touchpoints.
