The all-electric Ram 1500 REV pickup truck is officially dead. In its place, Stellantis is doubling down on an extended-range version of the truck, now renamed the Ram 1500 REV, formerly known as the Ramcharger.
On Friday, Stellantis, the parent company of Ram, announced it would no longer develop a fully battery-electric pickup, citing slowing demand in North America for full-size BEV trucks. “As demand for full-size battery-electric trucks slows, Stellantis is reassessing its product strategy,” the company said in a statement. “As part of this, Ram is renaming its REEV-powered pickup to Ram 1500 REV. This vehicle will set a new benchmark in the half-ton segment, offering exceptional range, towing capability and payload performance.”
The strategy marks a dramatic shift. Instead of a pure EV, the Ram 1500 REV will combine a battery with a gas-powered generator, delivering an estimated 690 miles of range. While not a new concept, Stellantis sees this hybridized approach as more viable in today’s market, balancing performance with practicality.
The original all-electric Ram 1500 was a cornerstone of Stellantis’ plan to launch more than 25 new BEVs in the U.S. by the end of the decade. After a high-profile debut at CES 2023 and multiple showcases, the project soon faced delays. Stellantis initially targeted a 2024 production start, later shifting to 2025, and eventually postponing again into 2026 before scrapping the plan altogether.
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For now, Stellantis is betting that truck buyers will favor long range and power over full electrification, a move that sets the Ram 1500 REV apart in the increasingly competitive pickup market.
