Known for its bidding-based ride-hailing model in Asia and Latin America, InDrive is expanding into new services with a “super app” strategy aimed at frontier markets. The California-based company has launched grocery delivery in Kazakhstan as its first step, with plans to add more verticals across top markets including Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico over the next 12 months.
With over 360 million downloads and 6.5 billion global transactions, InDrive is the world’s second most-downloaded ride-hailing app since 2022, trailing only Uber. The company said its delivery segment has shown rapid growth, completing more than 41 million orders in 2024 and 14 million in Q2 2025 alone.
In Kazakhstan, InDrive’s grocery service promises 15-minute delivery for over 5,000 products using a dark store model. Early pilots reported strong results, including an 83% net promoter score and an average of five orders per customer per month. The company has since expanded its dark store network by 30%.
Andries Smit, InDrive’s chief growth business officer, said Kazakhstan was chosen due to its growing digital adoption, its role as Central Asia’s largest economy, and InDrive’s strong presence there. The country also serves as a hub for the company’s R&D and operations.
Related: Citymall Raises $47M to Expand Affordable Grocery Delivery in India’s Smaller Cities
The expansion comes amid rising competition from regional apps and global players like Uber. But Smit emphasized InDrive’s focus on cost-conscious consumers, aiming to position the company as the “Aldi of online groceries.” Looking ahead, InDrive plans to explore financial services, micro-mobility, and local business integrations as it builds out its super app ecosystem.
