Super.money, the financial platform spun off from Walmart-owned Flipkart, has quietly partnered with payments infrastructure firm Juspay as it expands into direct-to-consumer (D2C) checkout and targets $100 million in annual revenue by 2026.
Last week, Super.money launched its D2C checkout tool, Super.money Breeze, which enables one-click checkout for merchants by removing one-time passwords and repetitive logins. Although the company didn’t name its tech partners, Juspay is powering the payment infrastructure for the new service.
The move strengthens Super.money’s visibility beyond Flipkart’s ecosystem and helps Juspay regain traction after losing several clients to competitors like Razorpay and Cashfree Payments. Juspay, which recently raised $60 million, previously supported major platforms such as Amazon and holds a payment aggregator license from the Reserve Bank of India.
Super.money’s partnership contrasts with the trend of payment firms developing in-house infrastructure, showing the fintech’s intent to expand rapidly without building full-stack systems from scratch.
Launched in June 2024, Super.money has quickly become one of India’s top five UPI apps, processing over 200 million transactions monthly. The platform has also emerged as a major secured credit card issuer, commanding a 10% market share with about 300,000 cards issued and 50,000 added monthly.
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With over 80 million users and a lean team of about 150 people, Super.money is leveraging Flipkart’s ecosystem for efficient growth. Backed by $50 million in funding from Flipkart, the fintech plans to raise an external round next year at a $1 billion valuation.
Currently projecting $30 million in annual recurring revenue by the end of 2025, Super.money aims to triple that in 2026 through credit cards, personal lending, and its new D2C checkout venture. However, it faces stiff competition from industry leaders PhonePe, Google Pay, and Razorpay, all expanding their own payment ecosystems.
