Tinder is revamping its platform in a bid to win back paying users after reporting a 7% drop in subscriptions during Q2 2025, while parent company Match Group saw a 5% decline across its dating app portfolio, including Hinge and Match.com.
To reverse the slump, Match Group is rolling out a slate of new features aimed at younger users and Gen Z. Chief among them is “modes,” a forthcoming Tinder feature that lets users toggle between different dating goals, whether they’re looking for something serious, casual, or open to anything. This update builds on past efforts to let users display relationship preferences on their profiles.
The app is also planning a broader redesign and fresh tools aimed at college students, including the ability to filter matches by school. Another upcoming feature will allow users to like specific parts of someone’s profile, a move borrowed from Hinge to spark more intentional conversations.
Match Group CEO Spencer Rascoff, who took over earlier this year, said Tinder will start testing a redesigned “See Who Likes You” tab this fall as part of a broader UI overhaul. “We’ll take the first steps towards a new UI refresh in Q3 with a cleaner, faster, and more modern look across the entire app,” he said during the company’s earnings call.
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Tinder is also expanding its AI-powered matching tool, which launched in New Zealand and offers curated matches based on profile data, Q&A responses, and optionally, photos from users’ camera rolls. Rascoff says the feature targets users under 30 who want more than appearance-based matching and are willing to engage more deeply with the app.
Meanwhile, Tinder’s new “Double Date” feature launched in June and designed for paired-up users to match with other duos has reportedly seen strong early traction, with 92% of users under 30 engaging with it.
Despite flat revenue at $864 million and a dip in profits to $122.5 million (down from $133.3 million last year), Match Group issued a strong Q3 forecast of $910–920 million, which buoyed investor confidence. The company also announced a $50 million investment into product development, focused on AI integration and Gen Z engagement.
This quarter marks Rascoff’s first full term as CEO after taking the reins from Faye Iosotaluno, who officially stepped down in July. In May, Match Group laid off 13% of its workforce around 325 employees as part of a broader restructuring.
