Social networking startup Bluesky is rolling out one of its most-requested features — bookmarks, now officially called Saved Posts.
The new option is available through a bookmark icon located under each post, right next to the heart icon used for likes. Once saved, posts can be accessed anytime from a new “Saved” section in the app’s main navigation.
While likes and bookmarks may seem similar, the distinction is privacy. On Bluesky, likes are public because the platform, powered by the AT Protocol, does not yet support private data. Bookmarks, however, remain private, stored off-protocol in the same way as Bluesky’s direct messages.
This privacy matters for many users. Journalists, for instance, may save posts they plan to revisit without signaling their research. Others may want to quietly bookmark personal content or avoid broadcasting what they’re interested in. On rival platform X, formerly Twitter, Elon Musk addressed the same issue last year by hiding users’ likes to avoid discouraging engagement with “edgy” content.
Until the protocol evolves to support private interactions, Bluesky’s workaround ensures users can privately curate posts. The feature also eliminates the need for the popular pushpin emoji reply trick users have been employing to mark posts for later. A migration tool even helps move pinned posts into the new Saved section.
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The update follows other recent improvements to the Bluesky app, including support for photo and video uploads, tools for custom feed creators, and the introduction of Starter Packs, curated lists of recommended accounts to follow.
