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Home - News - Shopify Veterans Launch Lantern to Redefine Customer Loyalty

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Shopify Veterans Launch Lantern to Redefine Customer Loyalty

Lantern, a new startup from Shopify veterans, aims to revolutionize customer loyalty programs

Emmanuella Madu
Last updated: October 16, 2025 5:04 pm
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Emmanuella Madu
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Andrew Lissimore, founder of Headphones.com, was tired of spending heavily on Meta and Google ads to retain customers. So he built his own loyalty system, now a startup called Lantern, to help Shopify businesses boost retention with easy, integrated rewards.

Lantern lets sellers manage customer accounts, loyalty points, and referrals without adding extra code. Co-founded by Shopify designers Kyle Peatt and Dominic McPhee, the platform offers a customizable, brand-aligned loyalty experience.

After Headphones.com adopted Lantern, its repeat purchase rate jumped from 30% to 50%, cutting the average time between purchases from 198 to 98 days.

Related: OpenAI Launches Instant Checkout in ChatGPT, Bringing Etsy and Shopify Purchases Into Conversations

The company has attracted big clients like Counter and Vessi, and recently raised $3.1 million in seed funding led by Salesforce Ventures. Lantern plans to expand with AI-powered insights to help merchants better understand and retain their customers.

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