Warner Bros. Discovery announced on Tuesday that HBO Max is increasing prices across all of its subscription plans, marking another round of price hikes in the competitive streaming industry.
The Basic with Ads plan now costs $10.99 per month, up by $1, and the annual version now costs $109.99, a $10 increase. The Standard Plan rises to $18.49 per month, a $1.50 bump, with the yearly plan now $184.99, up by $15. Meanwhile, the Premium Plan now costs $22.99 per month, reflecting a $2 jump, and the yearly rate climbs to $229.99, up by $20.
The new prices take effect immediately for new subscribers, while existing users will see changes reflected in their first billing cycle on or after November 20.
HBO Max last increased its prices in June 2024. The update follows remarks by Warner Bros. Discovery CEO David Zaslav, who said last month at the Goldman Sachs Communacopia + Technology Conference that HBO Max remains “underpriced” considering its premium content lineup.
“The fact that this is quality, and that’s true across our company, motion picture, TV production, and streaming quality, we all think that gives us a chance to raise prices,” Zaslav stated.
Zaslav also hinted at upcoming password-sharing restrictions, following similar moves by Netflix and Disney+.
The change puts HBO Max alongside Disney+, Hulu, and Apple TV+, all of which have raised prices recently as streaming companies seek to balance rising production costs and profitability.
