VLGE, the gaming and immersive-world-building platform founded by Evelyn Mora, is taking digital fashion to new heights with its latest move, bringing 50 fashion brands to Roblox for World Fashion Week.
The company, which has previously partnered with Lancome, Charlotte Tilbury, and Vogue Scandinavia, announced that each participating brand will launch its own shoppable world powered by VLGE. The initiative aims to make it easier for fashion houses to connect with Gen Z audiences through interactive, gamified experiences.
VLGE allows brands to create and customize 3D worlds, embed interactive content and games, and even export them to other platforms like Roblox, all without requiring any technical knowledge. “We make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation,” Mora said.
By simplifying world-building on Roblox, a process that typically costs brands between $10,000 and $100,000 and takes months, VLGE is positioning itself as a key enabler of the next phase of digital fashion commerce.
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The company offers four payment tiers, from a freemium model to enterprise plans, and is also working on compatibility with Unreal Engine and Meta Horizon World.
Mora says this activation represents a turning point: “This moment isn’t just about fashion, it’s about the infrastructure that will power the next generation of commerce for the new generation.”
