Google announced on Wednesday that its AI-powered virtual try-on feature is expanding to Australia, Canada, and Japan, and will now include the ability for users to virtually try on shoes.
The feature allows shoppers to upload a full-length photo to see how clothes, or now, shoes, would look on their own bodies. To use it, users simply tap on any product listing in Google, select “Try It On,” and upload a photo. Within seconds, the AI generates a realistic image showing the selected shoes on a virtual version of the user. The result can be saved or shared.
This new feature builds on Google’s earlier AI try-on technology launched two months ago, which focused primarily on clothing. That rollout allowed users to see how garments fit their personal body shape, rather than just viewing them on preset models.
Google has been steadily deepening its investment in virtual fashion technology. In June, it introduced Doppl, an experimental app that uses generative AI to visualize how different outfits might look on users. Doppl can even create AI-generated videos to simulate how clothes move and fit in real life.
Related: OpenAI Turns ChatGPT Into an AI Shopping Hub
While Google’s latest tools enhance personalization for online shopping, the tech giant faces growing competition in the space. Amazon and Walmart have both introduced similar virtual try-on experiences, signaling that AI-powered fashion visualization is becoming a key trend in e-commerce innovation.
