The Browser Company has launched a Pro subscription for Dia, its AI-focused web browser, priced at $20 per month for unlimited access to AI chat and skills features.
This paid tier introduces usage limits for free users on AI functions, though CEO Josh Miller told The New York Times in July that casual users accessing AI a few times weekly can continue using Dia for free.
Miller also revealed plans for multiple subscription levels, ranging from $5 to several hundred dollars monthly, with the current $20 plan likely among various feature-based options.
Earlier this week, Reddit and Threads users spotted the Pro plan briefly available online before it was removed, but it has since been reinstated and can be found via Dia’s settings.
The Browser Company, known for its Arc browser, has raised $128 million from investors like Pace Capital, Next Play Ventures, and tech leaders including LinkedIn’s Jeff Weiner and Figma’s Dylan Field. This marks its first subscription product generating revenue.
Dia faces increasing competition in the AI browser space from newcomers like Perplexity’s Comet, Opera’s upcoming Neon, and established players Google and Microsoft integrating AI assistants into their browsers.
