Apple has rolled out a new web interface for its App Store, making it far more user-friendly for people accessing it from non-Apple devices.
Previously, users could only view individual app pages online, usually through search engines, with no way to explore or navigate the store. On Apple devices, opening an app page in a browser would redirect users to the native App Store, while on other platforms, it often led to a dead end.
The new design now allows users to browse apps by category and platform, including sections for iPhone, iPad, Apple Watch, and more. While users still can’t download apps directly from the web, Apple’s move could signal that this feature might come in the future.
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This update also reflects Apple’s ongoing effort to appear more open and accessible, especially as regulators continue to challenge its App Store practices. The redesign could help Apple demonstrate progress toward a more transparent and developer-friendly ecosystem.
