Salesforce announced on Monday a major upgrade to its AI agent platform, unveiling Agentforce 360 as the company aims to strengthen its position in the rapidly growing enterprise AI market.
The launch comes ahead of Salesforce’s Dreamforce 2025 conference on October 14, introducing new tools that make it easier for businesses to build, train, and deploy AI-powered agents.
Among the key highlights is Agent Script, a new AI prompting tool that lets users program their agents to handle complex “if/then” scenarios. Rolling out in beta this November, the feature allows agents to think more flexibly and deliver more natural responses in customer interactions. Salesforce says users can tap into “reasoning models”, powered by Anthropic, OpenAI, and Google Gemini, that simulate human-like thought processes before responding.
Also launching in beta next month is Agentforce Builder, a central hub for building, testing, and deploying AI agents. It includes Agentforce Vibes, an enterprise-grade customization tool first revealed earlier this month.
Salesforce is also deepening integration between Agentforce and Slack, allowing apps like Agentforce Sales, IT, and HR to surface directly within Slack beginning this month, with a broader rollout planned through early 2026. Slack is piloting a smarter Slackbot, designed to act as a personalized AI assistant that learns user preferences and delivers tailored suggestions.
Looking ahead, Salesforce plans to position Slack as an enterprise search tool, with connectors to Gmail, Outlook, and Dropbox set to launch in early 2026.
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The update comes amid fierce competition in the enterprise AI space. Just last week, Google introduced Gemini Enterprise, while Anthropic expanded its Claude Enterprise offering through new deals with Deloitte and IBM.
Despite challenges highlighted by an MIT study showing that 95% of enterprise AI pilots fail before reaching production, Salesforce says it’s seeing strong traction. The company reports 12,000 customers for Agentforce, with early adopters of the new 360 upgrade including Lennar, Adecco, and Pearson.
With Agentforce 360, Salesforce is betting big that smarter, more flexible AI agents, tightly woven into its software ecosystem, will help enterprises finally see meaningful returns from their AI investments.
