TikTok is rolling out a new setting that allows users to choose how much AI-generated content (AIGC) they want to see in their For You feed. The update marks a shift for the platform, which started as a hub for purely user-created videos but now hosts a fast-growing wave of AI-generated visuals.
The new AIGC control is available within the app’s Manage Topics tool, which already lets users customize their feed by adjusting categories such as Dance, Sports, and Food & Drinks. TikTok says the AI content slider is designed to help users personalize their experience, not remove AI content entirely.
The move comes as competitors embrace AI-only feeds. Meta recently launched Vibes, a feed dedicated to short AI-generated videos, while OpenAI introduced Sora, a platform for creating and sharing AI-generated content. Since then, highly realistic AI videos have started spreading on TikTok, and many creators now use AI tools for storytelling, history content, and celebrity-related posts.
With TikTok’s new setting, users can now choose to see less of this content, or opt in for more.
The feature is accessible under Settings → Content Preferences → Manage Topics, where users can adjust the AI-generated content slider along with other categories. The rollout will take place over the coming weeks.
Related: TikTok Rolls Out New Digital Well-Being Tools
Alongside the control tool, TikTok is testing new invisible watermarking technology to improve the labeling of AI-generated content. The platform already uses C2PA’s Content Credentials to embed metadata into AI videos, but those labels can be removed when content is edited or reuploaded elsewhere. Invisible watermarks, readable only by TikTok, will provide a second layer of verification.
These watermarks will be added to content created using TikTok’s AI tools, such as AI Editor Pro, as well as to content uploaded with existing C2PA credentials. TikTok notes that this approach will improve its ability to identify and label AI-generated videos across the platform.
In line with its transparency efforts, TikTok also announced a $2 million AI literacy fund, supporting organizations like Girls Who Code to create educational content promoting AI safety and understanding.
