eBay announced Monday that it is acquiring Tise, a social marketplace for second-hand fashion and interior design items, as it looks to capture the attention of Gen Z and millennial shoppers. Financial details of the deal were not disclosed.
The Oslo-based company has carved out a niche by blending resale with social features, allowing users to follow sellers, like and comment on listings, and receive personalized product recommendations. eBay says these community-driven tools, combined with Tise’s trendy inventory, will strengthen its consumer-to-consumer (C2C) offerings.
“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C at eBay. “With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings, and more deeply connect with the next generation of enthusiasts.”
Tise was the first company to receive funding from eBay Ventures in 2022, making this deal a natural progression. Founded in 2014, Tise has raised $45 million in funding to date, according to Tracxn.
The acquisition also signals eBay’s intent to modernize its platform with social commerce tools and to reinforce its position in the sustainable retail market.
“At Tise, we’ve always believed that making resale fun, easy and inspiring is key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise. “eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”
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The deal is expected to close by the end of the fourth quarter of 2025, subject to customary conditions.
