D-ID, the AI-powered video generation and editing platform, announced Tuesday that it has acquired Simpleshow, a Berlin-based B2B video creation company. Financial terms of the deal were not disclosed.
Under the agreement, Simpleshow’s product will operate under D-ID’s umbrella before the two platforms fully merge, according to D-ID CEO Gil Perry. Founded in 2008, Simpleshow has raised more than $20 million to date and operates offices across Europe, Asia, and the U.S. Following the merger, the combined company will consolidate operations in Berlin, Tel Aviv, and the United States with a total workforce of around 140 employees.
“Simpleshow initially approached us for a strategic partnership, but we saw synergy in both management and product,” Perry said. “Acquiring Simpleshow will give us the speed we need to capture a large share of the enterprise avatar video market.”
Simpleshow CEO Karsten Boehrs noted that the company began as an agency before pivoting to a SaaS-based text-to-video platform in 2017. With the rise of AI, Simpleshow explored partnerships with firms like Synthesia before ultimately aligning with D-ID.
The acquisition significantly boosts D-ID’s enterprise reach, bringing in 1,500+ clients including Adobe, Airbus, Microsoft, Bayer, HP, T-Mobile, McDonald’s, eBay, and Deutsche Bank. Perry said the expanded customer base will help accelerate profitability.
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Looking ahead, D-ID plans to develop interactive training videos, where users can engage directly with avatars by asking questions or taking quizzes.
The move also positions D-ID more competitively against rivals such as Synthesia and Soul Machines, as well as major tech players like Google and McKinsey, which are also building enterprise-grade avatar solutions.
To date, D-ID has raised $60 million in funding and confirmed it has secured capital to finance the acquisition.
