Medal Launches $133M AI Lab, General Intuition

Medal launches General Intuition, a new AI lab backed by $133.7M to train advanced agents using gaming videos.

Emmanuella Madu
2 Min Read

Medal, the popular platform for uploading and sharing gaming clips, has launched a new AI research company called General Intuition, backed by $133.7 million in seed funding. The startup aims to train foundation models and intelligent agents capable of understanding how objects move through space and time, a concept known as spatial-temporal reasoning.

The funding round was led by Khosla Ventures and General Catalyst, with participation from Raine. General Intuition will use the investment to expand its research team and develop AI agents that can interact with both digital and real-world environments, from video games to search-and-rescue drones.

Related: MIT Alum Sheena Jindal Launches $32M Fund to Back ‘Age of Intelligence’ Startups

General Intuition leverages Medal’s massive dataset,2 billion gaming videos per year from 10 million monthly users, to train its models. C EO Pim de Witte said that gaming clips provide ideal edge cases for AI training because they often capture success or failure moments, offering high-quality data diversity.

This unique data asset reportedly drew OpenAI’s interest, which attempted to acquire Medal for $500 million last year, according to The Information.

Unlike other labs such as DeepMind or World Labs, General Intuition isn’t selling its world models. Instead, it’s building adaptive game bots and AI-driven non-player characters (NPCs) that can match player skill levels and improve engagement. Beyond gaming, the company plans to apply its models to robotics and autonomous systems, using spatial-temporal reasoning to enhance navigation in unfamiliar environments.

“True intelligence goes beyond language,” de Witte said. “You need to understand how things move and interact, that’s general intuition.”

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