Strava, the 16-year-old fitness tracking app, is preparing to go public, according to a report from the Financial Times.
CEO Michael Martin confirmed that the San Francisco-based company plans to list “at some point,” as it seeks new capital for acquisitions. Backed by Sequoia Capital, TCV, and Jackson Square Ventures, Strava was last valued at $2.2 billion in May.
The app’s growth has been remarkable, with 50 million monthly active users in 2025, nearly double its nearest competitor, and downloads up 80% year-over-year, according to Sensor Tower.
Strava’s surge coincides with a cultural shift among Gen Z, who are turning to running clubs and fitness communities as alcohol-free ways to socialize and connect. Many runners also cite mental health benefits and the sense of belonging that comes with group activities.
Applications for the 2026 London Marathon rose 31% this year to 1.1 million, reflecting this renewed enthusiasm for running.
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Strava’s social approach to fitness, encouraging users to share workouts, earn “kudos,” and compare splits, has turned exercise into a digital community experience. Sensor Tower estimates users have spent over $180 million on Strava’s subscription tier through September, though the company says that figure underestimates actual revenue.
In addition to subscriptions, Strava earns from sponsored challenges and brand partnerships, positioning itself as both a fitness tracker and a social platform for the wellness generation.
